Problems we've actually solved.
Every card below is a shipped project. Click in for the problem, the approach, and the outcome.
The kinds of problems we solve
Measured outcomesMost agencies sell you a redesign. We fix the specific bottleneck that's costing you hours, leads, or revenue — and we quantify it before we start. Everything below is a real project, not a stock case study. You get the same builder from scope to ship (no account manager relay), a fixed timeline in days, and a risk-free guarantee: if the outcome doesn't move, you don't pay the balance.
Manual booking chaos, gone
Consolidated 4 disconnected forms into one intake + calendar, wiring confirmations, reminders, and CRM sync so the owner stopped copy-pasting on Sunday nights.
Most builders hand you a Calendly link. We rebuild the whole intake → confirmation → reminder → CRM loop as one system you own, no monthly SaaS tax stacked on top.
Landing page that actually converts
Rewrote the hero, restructured the offer stack, and A/B tested CTAs against real traffic. Bounce dropped 22%, book-a-call rate went from 1.9% to 2.7%.
We ship copy + design + analytics together, then measure against real traffic — not a Figma mockup that looks pretty and never gets tested.
Launch paralysis broken
Turned a founder's half-built idea into a live, paid landing page + waitlist funnel in one long weekend — validated in 72 hours instead of 6 months.
Fixed 3-day sprint, one builder, one Slack thread. Agencies quote 8 weeks and 4 stakeholders — we quote a weekend and a working URL Monday morning.
Lead engine on autopilot
Set up a scored intake quiz, CRM tagging, and drip email sequences. Sales spends time on the top 15% instead of hand-triaging every inbound.
Scoring logic is written to your actual sales criteria, not a generic lead-magnet template. You keep the sequences and the data forever.
Backend that won't leak
Refactored a public Supabase project with wide-open policies into per-user RLS, audited functions, and edge-verified webhooks — no data exposed, no admin bypass.
We audit every policy and function before shipping, and hand you the migration files so a future dev can prove the app is locked down.
Attribution you can trust
Wired first-party analytics + UTM-preserving redirects so every ad dollar maps to a booked call. Killed two channels that looked great in the ad UI and produced nothing.
First-party pixels + server-side events, so iOS privacy and ad blockers don't nuke your data. You see the truth, not the ad platform's story.
The SaaS sprawl untangled
Replaced a duct-taped stack of Zapier + Airtable + Notion + 3 form builders with one owned Supabase + edge-function pipeline. Recurring cost dropped from $840/mo to $32/mo.
We don't add another tool to your stack — we remove tools. Every integration becomes code you own, not a subscription that hikes prices every renewal.
Cold inbound turned warm
Built an AI-drafted responder that reads the inquiry, pulls context from the CRM, and posts a draft in Slack for the owner to send in one click. Response time dropped from 6 hours to under 90 seconds.
The AI drafts — a human sends. No robotic autoresponders, no lost trust. Clients still feel like they're talking to the founder because they are.
One-time buyers → regulars
Designed a post-purchase sequence tied to actual product usage (not calendar days). Return-customer rate went from 11% to 35% in a single quarter.
Triggers fire off real behavior in your database, not a marketing-tool guess. That's why the numbers hold instead of decaying after month one.
Priced like a product, not a favor
Restructured a freelancer's hourly grind into tiered retainers with clear deliverables. Same clients, same hours, 3× the take-home.
We rebuild your offer and the checkout in the same sprint — pricing pages that convert, not a Notion doc buried in your DMs.
Deliverability rescued
Fixed SPF/DKIM/DMARC, warmed a new domain, cleaned a rotted 20k list. Newsletters started landing in Primary instead of Promotions.
We touch DNS, warmup schedule, and content in one sweep — most 'email consultants' fix one and blame the other.
SEO that actually indexed
Migrated a JS-only site to SSR, added JSON-LD, rebuilt the sitemap, fixed 40+ broken canonicals. Organic traffic 4.6× in 5 months.
We ship the technical fix and the content plan together — no 'SEO audit PDF' handed off for someone else to implement.
Site that stopped bleeding traffic
Killed a bloated theme, moved to edge SSR, right-sized images to AVIF/WebP variants. Mobile bounce dropped 31%.
Performance work is measured against real Core Web Vitals from your users, not a Lighthouse screenshot from a dev machine.
Founder unstuck
Took a stalled Notion doc, scoped the smallest sellable slice, shipped auth + billing + core flow. First $ hit Stripe in week 6.
We aggressively cut scope until it's shippable, then ship. No 'phase 2' promises that never come.
Data you can actually restore
Set up point-in-time recovery, cross-region snapshots, and a monthly restore drill. First real incident: back up in 11 minutes.
Backups nobody has tested are not backups. We run the drill and hand you the runbook.
AI where it actually pays off
Built a private LLM pipeline that reads inbound tickets, tags them, drafts a reply, and files context to the CRM. Team spends time on real problems.
We use AI as plumbing, not marketing. If the workflow doesn't save 5+ hours a week, we don't ship it.
People actually show up
Layered SMS + email reminders with reschedule links, deposit-on-book for high-value slots, and calendar holds that expire. Revenue up without new leads.
We treat no-shows as a system problem, not a client problem — every reminder ties back to a fix in your funnel.
Proposals sent same-day
Templated the discovery → proposal → signature loop with dynamic pricing blocks. Sales cycle collapsed and close rate climbed 18%.
Templates are wired to your CRM data, not copy-pasted. Every send is personalized without being manual.
Legacy stacks consolidated
Merged a WordPress marketing site, a React app, and two microservices into a single TanStack Start monorepo. Deploys went from scary to boring.
We migrate incrementally with zero downtime — no 'flip the switch on Friday and pray' launches.
Mobile experience that doesn't embarrass you
Rebuilt a broken PWA into a proper installable app with offline mode, push notifications, and 60fps scroll. Retention doubled.
We ship mobile-first from line one — not a desktop site squeezed onto a phone.
Compliance without the consultants
Wrote the policies, hardened the infra (SSO, audit logs, encryption at rest), and passed a Type 1 in 90 days — no $60k advisory retainer.
We do the technical work AND the documentation. Compliance vendors write PDFs; we ship the actual controls.
Ship without fear
Introduced preview environments, one-command rollbacks, and a real CI pipeline. Team went from monthly heroics to daily shipping.
We set up the dev loop your team will actually use — no 47-step GitHub Actions YAML nobody understands.
Paid ads that pay back
Killed lookalike audiences that lied, rebuilt landers per ad set, wired offline conversion imports. CAC dropped, ROAS finally believable.
Ads, landing pages, and analytics all built by one person — not three vendors blaming each other over a Slack huddle.
DJ site that books itself (Hersky DJ & AV)
Rebuilt beatmasterdj.lovable.app with four transparent packages per event type — weddings, corporate, school, EDM — so clients pick and pay without a 20-message back-and-forth.
Every package is a real quote-ready line item wired to the contact form, not a 'starting at' teaser that forces a discovery call.
Hardware-agnostic DJ tool (BeatGrid Pro)
Built beatgridpro.lovable.app — an AI beatmatcher and stem-splitter that works with Pioneer, Denon, and Numark controllers in the browser, no $400 desktop install.
Most DJ tools lock you to their hardware. This one reads MIDI mappings from any controller and runs entirely in-browser — you own the config file.
Event planner clients actually use (VibeBoard)
Shipped vibe-set-planner.lovable.app as a single-file Vibo-style set planner with three role-based entry points (DJ, couple, coordinator) so nobody sees fields that don't apply to them.
Role-scoped UI from day one — no 'ignore that section' notes in the confirmation email.
Home-service pricing on the page (CommandDwell)
commandwell.lovable.app: built a live pricing engine + vision-board flow so homeowners get a real number before they call, and the studio filters out the tire-kickers.
Pricing logic lives in code you can adjust in one place — not a spreadsheet the sales team keeps forgetting to update.
Junk removal booking in under a minute (JunkMyJunk)
junkmyjunk.lovable.app: item-picker with real-time weight/price estimates, photo upload, and same-day slot booking. No 'we'll call to confirm' friction.
Price transparency up front — customers don't need to be home to get a real quote, which is how competitors lose the job.
Door-to-door territory tool (Scout)
Built a leaflet-based canvasser map that renders 20,000+ address markers with clustering, offline caching, and per-rep territory locks — without turning the phone into a hand warmer.
Canvas rendering + tile prefetch means it works in dead-zone neighborhoods where the competition's app just spins.
AI car doctor for real people (AI Auto Advisor)
AI Auto Advisor: a chat flow that asks the right diagnostic questions, cross-references OBD codes, and gives a plain-English 'is this urgent?' answer plus a shop-quote sanity check.
Trained on the diagnostic tree a mechanic actually walks — not a generic LLM that hallucinates a $3k repair from a loose gas cap.
Bilingual bookstore rebuild (Le Coin du Livre)
lecoindulivrejakehersky.lovable.app: rebuilt with English + French parity, inventory sync, and 5 owner-facing tools (stock alerts, event calendar, newsletter, loyalty, reviews) baked in.
i18n done at the routing layer, not with a Google Translate widget — SEO ranks in both languages, not just one.
Niche dating app blueprint (CosMatch / Lovely)
cosmatch.lovable.app + lovely-ca.lovable.app: full Tinder/Bumble-tier swipe stack with match logic, safety flows, moderation, and premium tiers — shipped as two branded instances from one core.
One matching engine, two brands — reskin the theme and copy, keep the vetted safety and moderation code. That's how you actually launch a niche dating vertical without rebuilding from scratch.
Local B2B lead engine (Ottawa Lead Finder)
ottawa-lead-beam.lovable.app: a business-intelligence dashboard that filters Ottawa companies by industry, size, and recent signals so sales stops cold-emailing dead accounts.
Data refresh + filter presets tuned to a single city — beats generic Apollo/ZoomInfo tabs that dilute local signal.
Recurring-service marketplace (SteplessWorks)
steplesswork.lovable.app: clients pick a service AND how often they want it — weekly, biweekly, monthly — and pricing adjusts automatically before checkout.
Recurring cadence is a first-class field in the schema, not a coupon workaround. Providers see LTV, not just one-off jobs.
Card-counting trainer that respects sessions (Ace Advantage)
count-pro-pal.lovable.app: live dealer/player stats, running count, true count, and session isolation so practice hands don't pollute your real-money runs.
Session model is baked in — every new shoe resets cleanly. Copycat trainers dump everything into one lifetime average and lie to you.
Door-knocker's daily driver (Route & Resume)
route-drop-buddy.lovable.app: route optimization + pitch script + follow-up log for canvassers, so a rep's phone is the CRM, the map, and the training manual all at once.
Field reps don't want three tabs. One app, offline-tolerant, syncs when signal comes back.
Instant quote builder (Radiant Pages)
quote-craft-studio-22.lovable.app: turns a form into a signed, branded, PDF-ready quote in under a minute — logo, terms, line items, e-sign block all wired.
The PDF is generated server-side from your live pricing, not a Word template someone edits by hand and forgets to update.
1,700-line studio app that still ships (Soundwave Studio)
rhythm-raft-play.lovable.app: a full audio-studio UI shipped as one optimized React file — Tailwind only, no CSS sprawl, deploys as a static bundle.
Constraint-driven architecture — one file forces disciplined state and zero dead code. Loads faster than most 'lightweight' competitors.